In 2004, in recognition of the great potential both companies offered, Roha Dyechem and Lautan Luas formed a joint venture, wherein Roha Dychem acquired 70% shares of Lautan Luas Pewarna, a subsidiary company of Lautan Luas. Appropriately renamed as Roha Lautan Pewarna (or 'RLP'), the Company now offers a greater range of colourants, including food and non-food, that are widely used as base ingredients by processed foods, pharmaceuticals, cosmetics, household, personal care and other industries. These include the reputed Idacol Food Colours, which have gained a worldwide market due to their quality and consistency; Idalacol Lake Pigments, which are widely used by the pharmaceutical and cosmetic industries; and the well known Sunsea Food and Non-Food Colours.
In terms of manufacturing, the joint venture enables RLP a larger production capacity. Customers are now able to enjoy the advantages of wider product range, higher quality standard, larger quantity, and customised packs. In addition, the joint venture better equips RLP to offer value added products to its customers by manufacturing blended colourants that cater to specific customer requirements and industry needs.