In
2004, in recognition of the great potential
both companies offered, Roha Dyechem and Lautan
Luas formed a joint venture, wherein Roha Dychem
acquired 70% shares of Lautan Luas Pewarna,
a subsidiary company of Lautan Luas. Appropriately
renamed as Roha Lautan Pewarna (or 'RLP'),
the Company now offers a greater range of colourants,
including food and non-food, that are widely
used as base ingredients by processed foods,
pharmaceuticals, cosmetics, household, personal
care and other industries. These include
the reputed Idacol Food Colours, which have
gained a worldwide market due to their quality
and consistency; Idalacol Lake Pigments, which
are widely used by the pharmaceutical and cosmetic
industries; and the well known Sunsea Food
and Non-Food Colours.
In
terms of manufacturing, the joint
venture enables RLP a larger production
capacity. Customers are now able
to enjoy the advantages of wider
product range, higher quality standard,
larger quantity, and customised packs.
In addition, the joint venture better
equips RLP to offer value added products
to its customers by manufacturing
blended colourants that cater to
specific customer requirements and
industry needs.